Rules are access via the Rule page and are how you can direct the AI to do exactly what you want. Perfect Price supports a full, enterprise-grade “business rules engine”.

Note: Rules are off by default. There are two ways to turn your new rule on:

First way: 

You can toggle the Active button at the top of the Rule page.

Second way: 

You can save your rule and then choose to turn it on in the dialog box that pops up.

You'll receive a pop up message letting you know your rule is active.

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Also see:
How to set up Min/Max Rules
Setting up Price Adjustment Rules

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